Mar 11
2010
Adjunct Professor, Daniels College of Business at the University of Denver
- Currently teaching graduate course, Web 2.0 for Business Success, (ITEC 4700)
Marketing Experience
- Managed and coordinated all marketing, advertising and promotional activities
- Utilized Web 2.0 strategies to build brand depth and facilitate customer service on Facebook & Twitter
- Included On-deck and Off-deck mobile strategies to campaigns
- Conducted market research to determine market requirements for existing and future products
- Analyzed customer research, current market conditions and competitor information
- Developed and implemented marketing plans and projects for new and existing products
- Insured the productivity of the marketing plans and projects
- Monitored, reviewed and reported on all marketing activity and results
- Determined and managed the marketing budget
- Delivered marketing activity within agreed budget
Product Management Experience
- Defined the product strategy and roadmap
- Delivered marketing requirements and product requirements documentation with prioritized features and corresponding justification
- Extended the concept of product to include Web 2.0 properties such as LinkedIn and Twitter
- Created iPhone prototypes focused on leveraging key business differentiators
- Submitted iPhone applications for approval by Apple
- Worked with external third parties to assess partnerships and licensing opportunities
- Developed the core positioning and messaging for the product
- Performed product demos to customers
- Set pricing to meet revenue and profitability goals
- Developed sales tools and collateral
- Proposed an overall budget to ensure success
- Briefed and trained the sales force at quarterly sales meetings
- Acted as a leader within the company
- Managed the entire product line life cycle from strategic planning to tactical activities
- Specified market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers
- Drove solutions set across development teams
- Developed and implemented a company-wide go-to-market plan, working with all departments to execute
- Analyzed potential partner relationships for the product
Business Development Experience
- Prospected, qualified, negotiated and closed deals in an aggressive time-frame
- Assisted with developing business models to analyze deals
- Aligned diverse opportunities against standardized deal terms
- Managed and closed multiple deals and processes
- Created lead generation strategies using Web 2.0 properties
- Worked with internal teams to ensure proper alignment against product, editorial, sales requirements
- Lead complex contract negotiations
- Tracked and reported all pipeline activity, project close dates accurately, drive to completion
