Jul 5
2008
- Manage day-to-day operational activities including revenue and sales growth.
- Direct company operations to meet budget and other financial goals.
- Direct short-term and long-range planning and budget development to support strategic business goals.
- Establish the performance goals, allocate resources, and assess policies for senior management.
- Demonstrate successful execution of business strategies for company services.
- Develop, establish, and direct execution of operating policies to support overall company policies and objectives.
Business Architect, 1.2007 - 6.2007
- Developed comprehensive marketing strategy based on brand channels, targeting B2B/B2C demographic/psychographic with a focus on viral opportunities.
- Coordinated multiple marketing methods such as PPC, print, Podcast, public relations, blogs, advertising, co-branding and the Internet.
- Developed go-to-market plan with a focus on "customer-relevant differentiation" with respect to existing competition in the market.
- Created online business model with a focus on building brand equity, maximum revenue generation, scalability and the utilization of Web 2.0 strategies.
- Developed revenue streams across cable Internet, television, VOD, and mobile.
- Built multifaceted SEO strategies to insure site is found organically and continues to rank.
- Sought and secured business development opportunities such as strategic partnerships to expand the business nationally and internationally.
- Responsible for online P&L.
- Coordinated cross-departmental efforts between marketing, development and operations to launch products, implement upgrades and standardize environment while facilitating development efforts.
- Managed/Executed numerous large-scale/client-facing projects enabling 500% growth while maintaining 99.9% uptime.
- Assisted in product planning and product development through operational requirements and provisions.
- Composed business opportunity white papers for marketing, development and executive management.
- Managed and motivated seven team members including four Operators and three mid to senior level System Administrators for the support and maintenance of a 24/7, 10K square foot datacenter.
- Created and maintained knowledge management system used by operations, development and marketing department to assist in defining standards, facilitating employee training and trouble-shooting production issues.
- Continually developed plans for securing production environment from external as well as internal attacks resulting in a secure work environment.
- Facilitated education of new hires with respect to business needs, environment, infrastructure and industry.
- Devised operating standards (i.e. FS layout/directory structure, hardware/software configurations, file permissions/ownerships.), while playing a key role in the overall architecture of the network.
- Oversaw daily administration of 225+ Unix servers (Solaris, Linux, & BSDi) capable of sending over 55 million email messages per day.
- Managed vendor relationships while continuously negotiating for better contractual terms.
VP of Professional Services, SpireMedia, 12.2004 - 1.2006
- Responsible for SpireMedia's consulting, channel sales and project delivery; Business Analysts, Usability Architects, Creative and Project Administrators.
- Collaborated with C-level and V-level stakeholders to develop marketing plans, business plans, product plans and business cases
- Responsible for the design and implementation of EchoStar's online customer acquisition experience known as DishBUILDER.
- Worked with client to create one-year and five-year business plan focusing on market driven strategy.
- Created Business Case/Prototype enabling SpireMedia to promote $2.5 million dollar Service Oriented Architecture project.
- Managed projects from inception to conclusion and partnered with client to develop future opportunities and address needs.
- Createded Project Plan detailing marketing strategy and proposed functionality for $250,000 contract and retain long-term relationship with client.
- Created Product Plan detailing marketing strategy and proposed functionality, for $500,000 contract.
- Conducted primary customer interviews, internal stakeholder research and in depth reviews to understand business challenges, system requirements, and benefits achieved from partnering with SpireMedia.
- Created deliverables defining business requirements detailing functionality for items listed on the product plan.
- Provided ongoing communications between development and design groups in support of business requirements.
- Translated requirements into functional use cases that accurately and completely describe the user's experience when interacting with the system's current/planned functionality.
- Worked with developers to translate requirements into interactive and/or static wireframes and storyboards in order to demonstrate desired functionality.
- Developed strategic partnerships between SpireMedia and corporations within complimentary verticals to promote the long-term success of both entities.
